incense road

The Incense Road carried frankincense caravans through AlUla for centuries, and this project returns that route to public memory as an immersive visitor experience. Pathways and interpretive installations trace the ancient trade corridor, letting visitors walk a history rather than read it.

Amsy Group designed and built the experience for the Royal Commission for AlUla, completing it in 2022 — sustainable pathways, interactive installations, fabrication, and lighting handled as one scope. The project was delivered Design & Build.